One of the number one marketing tools on the internet today is targeted email marketing campaigns.  Louisville.com and SavingsNow’s unique profiling system allows merchants to easily target their products and services directly to the consumers who have an interest in them.  When this is combined with high click-through rates from targeted email campaigns; Louisville.com and SavingsNow’s email systems are highly effective methods to target qualified customers and drive sales. 

Louisville.com and SavingsNow’s two tiered email marketing campaigns allows consumers to request to have products and services which they have designated they are interested pushed to them as they are available.  Additionally, Louisville.com and SavingsNow contacts it’s member base regularly with giveaway and promotional information.  With each of these systems, merchants have the opportunity to include their products and services based upon consumer profiles as well as through various email sponsorship programs.  It's a great way to give consumers a reason to visit the site often, to buy more, to promote new products or services, to clear out seasonal inventory and even to build sales on slow days.